10 Ways to Leverage Social Media for Speaker Brand Building

This article is authored by VIP Stand Out Online Member Wendi McNeill, Charli Jane Speakers

Are you a speaker looking to get more people to know and love what you do?

Social media is like a magic wand that can help you do just that! It’s a great way to show the world how awesome you are. Let’s discuss how to use social media to build your brand and become a well-known speaker!

1. Choose the Right Platforms: Where to Share Your Magic

Not all social media is the same. Some places are better for sharing pictures (like Instagram), some are great for quick thoughts (like Twitter), and others are good for professional stuff (like LinkedIn). Pick the platforms that match what you’re good at and where your audience hangs out.

2. Share Your Story: Be a Great Storyteller

People love stories, especially ones that are real and exciting. Share your journey as a speaker, the fun things you learn, and your adventures. Let your personality shine in your posts. It’s like inviting people to be a part of your personal and speaker life.

3. Engaging Content: Keep It Fun and Interesting

Post stuff that people will love to see, read, and share. It can be tips on public speaking, funny moments from your events, or cool quotes that inspire. The key is to keep it fun and something that grabs attention.

4. Interact with Your Audience: Talk and Listen

Social media isn’t just about posting; it’s about talking and listening too. When people comment on your posts, reply to them. Also, listen to what they like and what they want more of.

5. Consistency is Key: Regular Posts Keep You in the Spotlight

Post regularly, but don’t overdo it. You want people to look forward to your posts, not get tired of them. Find a balance – like posting a few times weekly – to keep your audience engaged and waiting for more.

6. Use Videos and Images: A Picture Speaks a Thousand Words

Videos and pictures can tell your story better than just words. Share clips from your talks, photos from events, or fun behind-the-scenes videos. This makes your posts more lively and interesting.

7. Collaborate with Others: Team Up for More

Fun Work with other speakers or influencers. You can do joint posts, interviews, or even host events together. This way, you get to reach their followers, too.

8. Share Your Success and Challenges: Be Real

Don’t just share the good stuff. Talk about your challenges too. It makes you more relatable and shows that you’re human. People love speakers who are real and honest.

9. Promote Your Events: Let Them Know Where You’ll Be

Social media is great for telling people about upcoming talks or events. Share details like where, when, and what it’s about. It’s a great way to get more people interested in attending.

10. Keep Learning: Stay Up-to-Date with Social Media Trends

Social media keeps changing with new trends and features. Keep learning and trying new things. Maybe a new type of post is getting popular, or there’s a new feature you can use. Staying updated keeps you ahead in the game.

Using social media to build your brand as a speaker can be fun and rewarding. It’s all about sharing your unique story, connecting with your audience, and consistency.

Remember, every post you make is a step towards becoming a more known and loved speaker. So, get out there and start sharing your awesome speaker journey on social media! Remember, we’ve got a ton of helpful speaking resources at CharliJane.com and a network of 19,000+ fellow speakers with whom to bounce ideas off in our Breakthrough Public Speakers group.

Wendi McNeill founded Charli Jane Speakers, LLC in 2002 and is widely recognized as a business strategist for speakers. She is dedicated to mentoring speakers, equipping them with the tools and strategies to launch and grow their businesses, and helping them maintain a consistently packed speaking schedule.