How to Market a Group Coaching Online Program 🎯 (3 Actionable Tips!)

This article has been authored by Stand Out Online Member LaTisha Styles, You’ve Got Clients®

Is it possible to make ten thousand dollars in under 30 days by creating a group coaching online program? The answer is a resounding yes!

In fact, one of my clients was able to earn $9,500 in less than two weeks. She did it by creating her very own online group coaching program. How did she do it? Specifically, she used the following three important steps to marketing anything online. I call them my 3 C’s.

If you're interested in marketing your own group coaching online program, you must: Make it clear, Market with with confidence, and Call "in" your clients.

Tip 1: Make it Clear

The first step to marketing your group coaching program online is to make two main elements clear; the tangible outcome, and the intangible outcome. The intangible relates to the outcome or transformation of your group coaching program. Every coaching program should have a transformation. Your potential client has to clearly understand that there is a transformation. And, they should be clear on what that transformation is, if you want to make a sale.What will they receive as a result of working with you? What will be their ultimate transformation? What outcome will they achieve? The second major element includes the tangible elements of your program. For example:You must know what each of those individual tangible items are, so you can clearly communicate them. Are they getting videos, worksheets, group calls? If they're getting one-on-one calls, how many of those will you provide? Do they get a project management dashboard? You want to be able to provide as much value as possible. And you've got to clarify what's included, especially when selling online.If you're not promoting your coaching program in-person or using a live webinar, prospective clients can't immediate ask questions. So, you must convey as much clear value in writing as possible.

Tip 2: Market with Confidence

How do you market a group coaching program with confidence?When you're clear on your unique selling proposition, you'll also be clear on your ideal client.As a transformational coach, for example, you can't necessarily guarantee results because you're not doing the work for your clients.They still have to show up and put in the effort, especially in a group coaching online program.While you can't guarantee results, you can be 100 percent confident you can help your ideal client, if they show up and put in the work.You have to be confident those clients are right for what you offer, in order to market that confidence.

Tip 3: Call "In" Your Ideal Clients

Calling "in" your clients is simply another way of saying that you must attract clients in your group coaching online programs.You want them coming inbound after reading your content.Your marketing message has to speak directly to the person with whom you want to work, in order to call in your ideal clients,.At the same time, you must disqualify all the other people who might not be a good fit for your offer.For example, if you know your only want to work with action-takers and decision-makers, specifically call them out.You can write, “I only work with people who take fast action and who make fast decisions," in your online advertisements and sales pages.When I first started my coaching business I didn't have a really good process to qualify my ideal clients.I did discovery calls and got people on the phone who really weren't necessarily a good fit.They were either not the type of person I wanted to work with, or they weren't where they needed to be.Eventually I realized I need a better process to qualify my clients.That's when I started turning down more calls before I even got on the phone.When I took calls with clients who were a good fit, it became a win-win situation for both of us.I created an online sales presentation that pre-qualified only those clients before they could even contact me.After that, I began signing up more qualified clients into my online group coaching programs.On my online sales presentation, also known as a webinar, I detailed my exact process.I talked about the types of clients that I helped to get results.And I explained the types of people that I wanted to work with.I also made sure to mention the people who were not a good fit for what I did, too.Before I created my sales presentation, I used to explain all of this on a phone call.Honestly, it started to get a little bit tiring. Once I created a sales presentation, I started getting qualified calls.It became much easier to make sales into my group coaching programs.Follow this 3 tips to really create your group coaching programs online. Make your coaching programs clear, market with confidence, and call in your ideal clients.Need Help Marketing Your Group Coaching Program?If you need help with your marketing, you'll love my online free training.It's called, How to Create a 4-Step Client Gaining System.During the training, I'm going to share with you my process and formula to get qualified calls booked on my calendar.In order to watch that training, all you have to do is visit YouveGotClients.com/anti-webinar.